Between the Spaces

There is something wrong when we as consumers pay around $7 to $8 for a movie ticket, $5 to $10 for concessions, after which we are subjected to 15 to 20 minutes of commercials (the average amount for an hour long television show in the US). We’ve paid how much money to be shown an hour or two of video only to be advertised to more?!

I understand that a theater makes almost no money from the ticket sales themselves and rely mostly on the concession sales to stay afloat. I can live with that. Okay, sell me consessions that would normally cost a quarter of what you’re selling them to me for if I were to purchase them myself. For the sake of the arguement, say we’re all going to accept that. Now, they’re not making much off of any individual. That does suck. Why are they not making much? Is it because they’re not receiving much revenue from each customer? Not at all! We know that an individual pays between $10 to $18 for the ticket and concessions. That’s by no means cheap! So where’s the leak?

There has to be something wrong in the movie theater industry when a movie-goer is paying that much money and the theator industry is still not making a large enough profit to keep commercials out of the theater. The problem seems to be obvious: give more from the ticket sales to the theater. The whole thing is not quite right. But what can we do? I personally only go see the movies I wish to promote regarding box-office numbers anymore. I hate paying to see commercials with a passion. My wife and I even have a DVR so we can fast-forward through commercials. Are there enough of us out there to make a difference if we spoke out through our actions? Please, make your opinion known!

This entry was posted on Monday, March 6th, 2006 at 9:48 am and is filed under Movies, My Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.